What is the concept of electronic marketing and what is its importance and who needs it in his 2021 career?

What is the concept of electronic marketing and what is its importance and who needs it in his 2021 career?

concept of electronic marketing

 Each owner of a company or product wishes to achieve more sales or reach as many customers as possible, and those who provide services 

wish to also reach as many beneficiaries as possible and achieve their objectives as they set for their enterprises or companies.

According to marketing experts, everyone who wants to reach their target audience must pursue integrated marketing 

strategies using all possible tools to achieve the goals they have set out in a well-planned plan.

With the rapid development of modern technology and communication tools, the term "digital marketing" has emerged, and some have 

called it "electronic marketing," one of the most developed and demanding sectors in the business world during the communications 

revolution and accelerated technological development of recent years.

It is even one of the most important foundations on which companies can succeed, reach their audiences, increase their sales,

 and improve their performance if there are gaps in their products based on the reactions of the interacting public.

At present, all companies, institutions and organizations (small, medium and large) as well as individuals need electronic marketing

 to enhance their business, increase their sales, or communicate the message carefully if not for profit.

People differ greatly in defining the precise concept of electronic marketing; So who thinks that e-marketing is just creating social media 

accounts for the company or producer, and some think that simply having a website for the company, product or service that you're providing 

is enough to reach your target audience?

However, e-marketing is an integrated marketing plan that uses modern electronic technologies and all means of communication available over the Internet

 to reach the largest target audience on the Web at a lower cost than traditional marketing.

What others know is the application of traditional direct marketing strategies known in the labour market, but through the use

 of all means available online. (The official website is professionally designed and compatible with all devices

, creative content that contributes to its search engine archive and its appearance in the first search results, 

the attractive content industry on social media sites such as Facebook, Instagram, Twitter, Snapchat, online paid ads and e - mails... And others.

Through its integrated operation through all online means, the e-marketer aims to increase visits to the official website and draw 

attention to the brand or product it sells, service or message; This is by creating attractive content and presenting

 it in the best form of a pre-conceived strategy.

According to some, e-marketing is the use of modern means of communication by companies in all their movements,

 ranging from advertising and brand awareness and product presentation, to communication with and product delivery to consumers,

 attention to customers after product receipt and feedback, product feedback improvement, and search for other customers; with a view to expanding 

activity and opening up new markets, increasing sales or delivering services to the largest sector possible.

The types of electronic marketing can be determined by: 

1-Blogs and articles with creative content that increase your access to the public.

2-Social media sites and their use to disseminate the creative promotional content of the product or service Social Media.

3-Improve search engines to bring your website in line with the SEO rules; It's an acronym for Search Engineering Operation.

Online advertising on online media and search networks.

4-E-mail marketing by sending messages known as your activity to the target audience.

5-Marketing through the telephone by communicating directly with the target audience and introducing the product or service provided by Mobile Marketing.

6-And we're going to single out the types of e-shopping with a special article, in which we talk in detail about each one, 

and the best ways we can use it to reach the exact target.

The importance of electronic marketing in the labour market:

1-Through the use of modern tools, e-marketing workers can provide their services at times commensurate with users'

 Internet activity from their audience by monitoring their activity, and by providing this content at times most of them are suited.

 also to keep content on display and posted on the platforms; This helps to present it to the largest possible segment

, thereby increasing sales, or service access to beneficiaries other than traditional marketing associated with time,

 space and the situation of individuals.

2-The product of a company is spread around it and in places where it has direct access, or through persons who contribute to the marketing

 of the product to consumers and cost them substantial amounts; Electronic marketing expands the geographic targeting of customers 

and the introduction of the product, thereby reaching as many customers as possible interested in the product, and expanding 

sales via Internet and modern communication tools.

3-If a company wants to market a product in a traditional way, it needs time, effort and money. Electronic marketing provides a service of brand publicity,

 products and consumer communication at lower cost, effort and time than traditional, through the modern tools available.

4-Through electronic marketing and communication with the public, owners of companies are able to know the behaviour of their customers and the goods

 they prefer, thereby modifying plans for the company and its products at the customer's will; Which will bring them further market acquisition.

5-The marketing process is primarily interactive, a self-contained product-consumer community, which will increase the chances of a return to purchase the product 

by consumers, and will stimulate the seller to provide the best services, in order to gain the satisfaction of its followers 

and friends and thus reach as many of them as possible.

6-Through electronic marketing, you can measure the results you obtain with extreme precision

, thereby quickly adjusting marketing plans to your audience's requirements.