Search engine marketing SEM (Comprehensive Guide for Beginners 2021)

 Search engine marketing SEM (Comprehensive Guide for Beginners 2021)

Search engine marketing SEM

Of course, you remember one of the times you were looking for a product on Google, and you found the first results on display with a thick line and a yellow badge with an ad on it. Recently I became a black badge.

This type of result is known as Search Engine Marketing, one of the most effective marketing strategies for expanding brand growth in markets and doubling their profits.

Although Google is the world's leading search engine, this strategy covers most search engines, and can be applied to them.

The usual results (which are the bottom of the results with the black badge) are those of setting up sites for search engines, and we have provided a comprehensive search engine improvement manual that you can review.

Although there are a large number of search engines, in this article we will focus mainly on Google's search engine marketing.

Now let's start...

What's search engine marketing in the first place?

You know that consumers now tend to be quick and accomplished, and there's no way to spend the whole day looking for a product, especially if they're a low - time class.

Statistics say that more than 35% of product searches are done via Google alone, lasting only one minute.

Although it is necessary to effectively apply your search engine product design strategies to increase profits and visitors - Traffic, this is not always possible to set up sites for SEO search engines alone, especially when there are competitors who pay money to appear before you.

So if you're competing in a market where your competitors are running advertising campaigns on Google, you can't compete enough unless you invest some money to get on the front page of Google, too, so the client can see you before your rival!

That is, if there are 500,0000 search results for the product you offer, then you are the first one, which comes first, usually with higher reliability.

So marketing via SEM search engines is; The process of increasing visitor and client visits to the website through paid ads on SERP-Search Engineering Records pages.

Search engine marketing is used to confirm that the company's products or services appear in the first user results.

Basically, this name covered all marketing activities on search engines, whether Payed Ads or Search Engine Improvement-SEO. But by the time that name came to refer only to paid ads.

Over the years, search engine marketing strategies have proved to be one of the best channels for generating profits and sales.

And if you're still skeptical of the feasibility of this method, then maybe you need to look at these new statistics:

Research is one of the biggest components of the digital marketing market, with more than 46%.

Global revenue for paid research rises to $128 million in the United States in 2018 alone.

Search engine marketing is expected to grow at an annual average of 10% to reach a total market size of over $140 billion in 2021.

For high-search keywords, the first three results have 40% of the total clicks.

How search engine marketing works in a nutshell

First: The advertiser chooses the keywords or related key phrases for which he wishes his declarations to appear.

Second: The advertiser identifies the value he wants to pay for each click compared to competitors, this process is known as bidding-bidding, and we explained it in detail in Google Ads ads.

Third: When the user searches using the word or key phrase, the results will appear in order based on who made the most - along with a number of other data.

Fourth: When a user clicks on an ad, the advertiser is held accountable for this click.

Steps to build an effective marketing strategy through search engines - SEM

The function of a search engine marketing strategy is to set up paid ads to achieve a goal.

In order to develop a robust strategy, you need to understand how paid advertising platforms operate, and how you can control the variables that affect the performance of your advertising campaigns, such as keywords, budget and ad text - Copy.

Here are those factors that are closely linked to your success in search-engine marketing:

1. Choose the intention to search/intent of the correct keyword

This step is arguably the most important in the entire advertising campaign; Because she's the one who lays the groundwork for the success of all your subsequent efforts.

Your chosen key words will determine how easily your potential clients are found for you, and to what extent your announcement will be of value and convenience.

Some keywords have better performance and results than others, along with other variations such as the size of the competition in the barter, and the price of payment per click - Pay-Per-Click-PPC, so you have to do a thorough search for the most famous keywords in the way you compete.

The pay-per-click-per-click-PPC strategy relies on comprehensive search to select the correct keywords for bidding, that is, the classifications at which you want your advertisement to appear.

I start with a brainstorming act, an inventory of all the words and words that describe your product or even your competitors, and we've come to explain every way we choose key words in detail in this manual.

Of course, there are a lot of tools that will make it easier for you to do this, and one of the most important is Google's Keyword Banner, which is built into Google ads.

Note: More search engine marketing tools will later be dealt with in detail in the article.

If your budget is limited, you might want to bid on keywords that only have the intention of buying - Buy Inside.

If otherwise, you may have room to bid for keywords aimed at early stages of Jupiter's Journey, or even words related to your product, whether remote or indirect.

There's no need to recall the fact that competitors will always be there, and they may merge a number of strategies or change their entire plans, so you always have to test and improve your key words, otherwise all your efforts will go away when the client presses your competitor's announcement.

2. Keyword Size and Competition

If there's no one looking for your target keyword, you certainly won't get any results from your ads.

At the same time, big keywords or Volume size necessarily come with greater competition, or lose their power altogether.

When you're looking for the best keyword, put your eye on valuable words of high capacity and low competition.

It is not always an easy task, however, and here comes the trade-off between demand (capacity) and budget (competition).

The Google tool we mentioned upstairs will enable you to see how many monthly searches of any keyword you put in the tool.

3. Keyword Cost

The location of the ad is determined by the trade you made for the key word you chose and the Quality Score points that Google gave to your ad.

Higher-bid and higher-quality advertising wins the highest advertising position - the first results. This all means that highly competitive keywords are often more expensive.

The very low bidding means that your ad won't show up at all, and that means losing you, so make sure you compete based on how much competition for the key word you chose.

Google's keyword tool that we mentioned upstairs will also provide you with average cost information for any keyword you enter.

4. Organization of the account structure and advertising campaign

Theoretically, nothing stops you from collecting all the keywords you crave, putting them in one basket, and showing one ad that includes everyone.

But the high-value keywords will be followed by your budget, and the quality points will be down entirely, so structuring your account on Google ads well is your way to survive.

The way you manage the marketing account structure through search engines will determine the effectiveness of your advertising and the campaign as a whole, so it's important to organize your account and budget well from the beginning.

There are several levels of Google ad campaigns, respectively:

Declaration - Ad: It's the promotional text - Copy that will appear as a result of the keywords I chose.

Keywords: The most important words users search for your product, which have grown on.

Ad Group: Sets of similar keywords are grouped together.

Campaign Advertising: It's the top level of advertising group management.

At every level, you can determine what works and what doesn't. This will keep you informed about the performance of your ads, how you spend your budget on them, identify priority clients, and facilitate the management of the marketing process from within.

As for cost - Budget, the question you might have is, what amount should you set to run your campaign?

Everything depends mainly on the results that I came out of the ad test, because in no way should a huge budget be pumped into untested campaigns.

Once you're able to prove the quality of your spending on your ad test, you can think of increasing your budget.

5. Excellent Marketing Ad Script

Even if you use the best keyword and put in the biggest budget, the success of your ad will remain contingent on the quality and creativity of the ad.

The Declaration has several elements:

Address -tile.

Link to URL web page.

Profile - Design.

After you've finished picking keywords, you still have to invent a text that tempts the user to finally give you that gold click, that's where you convince the client that you have precisely what you need and that's only the tip of the iceberg.

When you watch clients interact with your ads, you'll know how Bill Gates knew more when he said the content was King!

The advertising text is the first thing that the consumer's eye falls on when they search, in which case the first impression is very important.

This impression is the difference between establishing a good lasting relationship with the client, or losing him forever. Make sure your advertising is appropriate and relevant to the keywords you target.

Remember that when consumers usually search, they select what's right for them and exclude below, and you don't want your clients to dissuade you!

6. Create a suitable landing page

Now that you're done picking your key words and writing the catchy script, it's time to improve the client & epos front page... You can consider this page as the guest room of a very important visitor!

You've already made a hard effort to bring this visitor to your site, you don't want this operation to fail and waste your budget because the site is weak or slow... And don't expect him to do anything on a poorly designed page.

You should use every visit to your site and turn it into a lucrative purchase. Remember, you paid for this visit.

The successful landing page has several elements:

Headline Strong

Client-filled model

Special Procedure Invitation - Call to Action

A brief explanation of the unique benefits that the offer offers to the client.

Here's some advice to create a successful landing page:

1. Tell your clients exactly what they need to do, and quickly.

Don't wait till the end of the page to give them what they want. Most visitors decide whether or not to stay on site in just the first 3 seconds... Tell them why they have to make the purchase or order from you on the first page.

Let there always be an answer to the client's default question: What do I care about here?

2. Use lists and points to separate content

Visitors always tend to browse quickly, rarely reading text blocks. Always use points and lists to deliver your message quickly while you browse them.

3. Reduce dispersal within page

Take care to reduce the dispersions within the landing page as much as possible; So as not to distract the customer from making the purchase or order. Anything that doesn't help you convince the client briefly on the landing page, he shouldn't be there.

4. Put in positive evidence from customer certificates

Other clients' recommendations give evidence of the efficiency of your product or service, and they give credibility that no matter what you do, you won't be able to provide.

5. Your location is designed to be simple.

Designing your site may contribute significantly to giving you some degree of reliability, convincing your customers to stay and make purchases.

7. Measuring the Performance of Search Engine Marketing Campaigns

One of the biggest errors that marketers make through search engines is neglecting to constantly review the performance and evolution of advertising to make any improvements they need.

Like any other marketing activity, search engine marketing is based on the basic pillars:

Layout

Implementation

Audit

Improvement

Tracking the campaign's advertising performance is essential for any search engine marketing, otherwise all budget and effort will go wind faster than you can imagine.

The homophobic way to track the performance of your ad campaign through search engines depends mainly on the overall goal it seeks. Once you have clearly defined this goal, the role comes down to the strategies to be followed and the statistics to be followed.

You got to make sure you get from advertising that profit you invested your money for... This won't happen once, and you may need to add some adjustments along the line.

Thankfully, you won't need to make these measurements and calculations with your naked eye and paper and pen. Marketing technology experts have designed and developed a number of tools that will help you pursue and develop your marketing campaigns through search engines, which is what we're going to address in the next point of our article.

Best Search Engine Marketing Tools

1) SEMrush

This tool enables extensive search for search words, follow up their order, examine the site, analyse visitors' activities, and many others.

This tool is one of the best if you're looking for opportunities to rank higher than long-tail keywords for free, as well as to complete search engine marketing.

One feature of SEMrush is that it enables you to discover where your competitors are focusing their marketing efforts, analyzing the strength of their regional presence; So you can plan your budget.

In addition, SEMrush enables you to view your main competitors in the category they target, infer their keywords, and study the elements and components of their ads.

You need all this information to develop a search engine marketing strategy that helps you outrun your competitors in search results!

2) Google Trends

You can consider this as your right arm in your search engine advertisement; It enables you to track the search value and size of any key word by region, language and timing, which in turn will help you identify which words are most popular.

Since you do not want to spend your budget on a few popular words, this will be an excellent tool to improve the performance of your advertising, especially if your project is e-commerce, because your ability to measure customer interest in a particular geographical area is undoubtedly important for directing your advertising to the right area; Which saves you money in the long run.

3) Keywordtool.io

One of the features that has made us add this tool to the list of best search engine marketing tools is its ability to sneak in and read Google, Bing, YouTube, Amazon, Instagram, Twitter, as well as app stores; And so you can do a thorough search for the keyword across different platforms and channels, which ultimately means a better return.

A characteristic feature of this tool is that it takes the basis and root of your key word, giving you several alternatives and variations of words and sentences. This feature enables you to make a stronger list of words you're going to target in paid advertising.

In addition, the free version of Keywordtoul.io allows you to produce up to 750 keyword suggestions, using the Autocomplete feature of Google to provide relevant keywords to you.

Using this tool, you can analyze the popularity of Google searches; To make sure your keyword is becoming more common, and you'll continue to serve your marketing goal through search engines over the long term.

4) Google Ads Keyword Planner

Because Google's search engine is probably what you're going to use to show your ads, it makes sense to think about using this tool to search for the most important words for you, and stay informed in a way that changes the search for certain words over time.

This tool will help you count the most highly researched possible words, ensuring that you choose the most effective ones for your project.

Furthermore, the Keyword banner provides you with the proposed bidding estimates for each keyword; So you can determine which word will work efficiently according to your budget.

And best of all, once you've found the perfect word and prepared to launch your campaign, you can do everything through this tool.

5) HubSpot

HubSpot is generally a leading e-marketing company, developing exceptional software and tools to make the lives of marketers and owners easier.

The HubSpot marketing tool helps you more than just increase visitors on your website, enabling you to access click statistics to calculate the impact of advertising on customers throughout the buyer's journey.

This analysis helps to determine which advertising works more efficiently and why, and then adjusts the search engine marketing strategy, integrating it with other marketing activities.

With these tools and an exact strategy, search engine marketing can change the status and future of your entire brand and help generate more sales opportunities than ever before.

There's no reason why you can't wait for a search engine marketing campaign today other than to need some structured study and, of course, practice.

You can start the first steps in your search-engine marketing campaign by applying the steps in this directory that you have now read.

But if you want to do search-engine marketing, here's the role for the next part of my article, which I'm going to use to present a list of the best cursors about search-engine marketing.

Best Search Engine Marketing

1) Ultimate Google Ads Training 2021: Profit with Pay Per Click

In about 25 hours of specialized explanation, this training deals with the methods of using search-engine marketing for the success of your project.

The course is one of the highest-selling courses, attended by approximately 170 students, and received an average 4.7 rating of over 41 students. The cycle is translated into about 7 languages.

As you finish studying this choir, you'll be able to:

Attract the largest number of visitors to your website or landing page on a continuous basis.

Use procurement tracking tools to determine the efficiency of your advertising campaigns.

Create, develop and improve your Google ad campaigns.

Redirect your marketing efforts to former visitors to your site to encourage them to return again.

Promote your products and services efficiently over the Internet.

Invest more than 6 billion daily searches on Google to promote your project.

Increase the number of visitors and double the profits on your website.

2) Search Engine Marketing (SEM): #1 Step-by-Step Tutorial

It deals in only an hour and a half with the basics of pay-per-click marketing, and the basics of video marketing.

It also explains how your website is suitable for browsing through smartphones and devices, and the basics of email marketing through your website.

Plus ways to attract more visitors to your website, and turn these visitors into a real profit. Attending this course requires the promised knowledge of setting up sites for search engines and Wordpress and, of course, the desire to learn.